Since its inception in 2013 at hyderabad, the prathyusha garimella label has carved an ethereal niche for itself complimenting the aesthetic aura of royal allure that the label embodies. Prathyusha garimella is a graduate from university of warwick and is a self-taught designer based in hyderabad.

Her designs are variegated to alluringly blend contemporary silhouettes with intricate detailing using sequins, zardozi and gota patti, thereby epitomizing a sartorial regale. The signature designs are floor length anarkali’s and lehenga’s. The designs are cynosure pieces created in pastel hues, the label's salient and tres chic forte. The designs embody a flowly touch, resonating a timeless grace woven into a divine dialogue.

The label is being currently retailed at perniaspopupshop, aza, ogaan, aashni & co and many other multi-brand stores.